CALGARY, Alberta — Last year I offered a similar special on advertising leading into the fall however this year due to limited space, I’m making the offer a little later than I did last year.
Before getting to that, I’d like to tell you more about the demographics of the people visiting Everything Cowboy.
In the past year, from October 1st of 2012 until September 30th of 2013, there have been 48,391 unique visitors to the site accounting for 126,791 visits and 185,234 pageviews. The average visit duration for those visitors has went up from last year at 1:23 (one minute and twenty three seconds) to 2:14 this year. Visits and page views are up by 50% in each category as well from year to year.
Of those visits to the website, the best months view wise come in July of course along with upcoming November and December making now the best bang for your buck.
Why is this? All of the upcoming finals of course, I’ll be coming to you from the FCA Finals this coming weekend, the PBR Canadian Finals the next weekend, and the PBR World Finals the week after that. From November 6th to 10th I’m at the 40th Anniversary Canadian Finals Rodeo, the next week I head to Regina for the Canadian Cowboys Association Finals. Two weeks after that we will wrap up the season at the Wrangler National Finals Rodeo in Las Vegas, NV.
For advertisers and sponsors, location is important for these events. Canada is the top country by a long shot with 103,993 of the 126,791 total visits. The United States is second best at 17,318 followed by Australia at 2,373 in the past twelve months. City wise, Edmonton and Calgary are first and second with over 20,000 visits each while Saskatoon and Vancouver are third and fourth with over 7,000 each. Red Deer, Regina, Toronto, Lethbridge and Kamloops round out the top ten cities that visit Everything Cowboy in that order.
On YouTube the numbers and locations are similar yet it brings even more exposure for your brand and there is still a ton of opportunity here. The Everything Cowboy Channel has over 725,000 views accumulated with a subscriber base now of 405 people. We can now incorporate sponsors intros to videos.
Twitter and Facebook continue to be a driving force behind the traffic to the site and provide another branch for your brand. On both we can post including you in order to up your following on both sites while even including logos.
If you have any other ideas of ways you’d like to get involved with Everything Cowboy, whether it be event promotion, DVD production, Social Media planning and execution or any other ways, please let me know as I’m glad to work with you.
Onto this year’s offer, it’s the same as last year, so here it is.
Over two months of a 250 by 125 px ad running from mid-October until January First for $150. That’s less than the price of two months regularly. Or you can more than double your ad space for only $75 more. Making your spot a 250 by 350 px ad for only $225 for more than two months of exposure.
New this year, I’ll also offer up a maximum of two spots in the top banner spot for the same as a 250 by 350 ad on the right hand side, $225 for the two months. The top banner’s size 728 by 90.
There’s also a new option we started last fall where you can sponsor an event weekend or an entire finals. Please contact me for those rates.
We can design your ad for an extra $50 which is also a special. Otherwise, you can send us your own graphics.
The first people to call for their spots will be placed near the top of the site. So if you’re on the fence and waiting you’ll be further down.
Give me a call at 780-542-1638 or send me an email to TedStovin@gmail.com today to reserve your spot.
I look forward to hearing from you and doing business with you!
Ted
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