New PBR Team League Announced in North Carolina

Photo’s courtesy of Andy Watson

Join Richard Childress, Austin Dillon and Executives from the PBR (Professional Bull Riders) To Discuss the New PBR Team League

WHAT: Driven by the same passion for performance that guides his race team, Richard Childress’ latest endeavor brings Professional Bull Riding to the Carolinas.  Learn about the PBR Team Series, an elite new league featuring the world’s top bull riders competing in games beginning in July 2022, and the efforts made by RCR to bring a PBR Team League operation to the Carolinas.  The Winston-Salem, North Carolina team joins seven other bull riding teams in cities across the U.S. and is operated by Richard Childress Racing with 2018 Daytona 500 Champion Austin Dillon serving as General Manager.

WHO: Join Richard Childress, Hall of Fame NASCAR team owner and PBR Team Series Carolina Team Managing Operator, and others, including:

  • Austin Dillon, two-time NASCAR Champion, Daytona 500 Champion and PBR Team Series Carolina Team General Manager
  • Sean Gleason, PBR CEO and Commissioner
  • Jerome Davis, PBR Team Series Carolina Team Coach
  • 2016 PBR World Champion Cooper DavisEzekiel Mitchell, 2021 PBR Rookie of the Year Eli Vastbinder andDaylon Swearingen, who is currently the No. 1 ranked bull rider in the world.
  • Special guest appearance by Dang It!, a world-class bucking-bull from Davis Rodeo Ranch

WHEN: Tuesday, March 15 at 11:30 a.m. ET

  • ·       11:30 a.m. ET – Formal Media Unveil
  • ·       12:30 p.m. ET – Interactive opportunity for media members

WHERE: Richard Childress Racing Museum, 236 Industrial Drive, Lexington, NC 27295

Please RSVP to Jackie Franzil,



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