Two-Time PBR Canada Champion Cody Coverchuk Signs with Texas Rattlers Via Free Agency
Coverchuk to make his PBR Team Series debut in pre-season game against Carolina Cowboys in Bismarck, North Dakota on June 17
FORT WORTH, Tex. – The Texas Rattlers, Dallas-Fort Worth’s newest professional sports team set to compete in the inaugural PBR (Professional Bull Riders) Team Series, has signed two-time and reigning PBR Canada Champion Cody Coverchuk (Meadow Lake, Saskatchewan, Canada) via free agency.
This signing follows the inaugural PBR Team Series Draft, presented by ZipRecruiter, held May 23, in Arlington, Texas, and the Supplemental Draft held in early June.
In 2021, Coverchuk cemented his name in the PBR record books, becoming just the third multi-time PBR Canada Champion in history. After a stellar regular season that included two event wins, and an accompanying eight Top 5 finishes, Coverchuk entered the 2021 PBR Canada National Finals ranked No. 2 in the standings, 53.66 points behind No. 1 Dakota Buttar.
With the title decided on the final outs of the year, Coverchuk mounted an incredible come-from-behind surge, erasing Buttar’s lead, to conclude the year No. 1 in the nation, capturing his second career national championship.
The Saskatchewan contender clinched the title, and his share of the record $175,000 purse paid out at the year-end event, with an impressive 89.5-point ride aboard annual PBR Canada Bull of the Year contender Finning Lil Shorty.
And Coverchuk has continued to excel in 2022. Not only did he return to Team Canada for the 2022 PBR Global Cup USA, but he also earned two berths to ride at the elite PBR Unleash The Beast.
Coverchuk is joined on the Texas Rattlers by Joao Ricardo Vieira (Itatinga, Brazil), Cody Jesus (Window Rock, Arizona), Brady Oleson (Blackfoot, Idaho), Brady Fielder (Clermont, Queensland, Australia), JC Mortensen (Chino Valley, Arizona), Ednelio Almeida (Cacoal, Brazil), Rafael Jose de Brito (Potirendaba, Brazil), Marco Juarez (Anthony, New Mexico), Travis Wimberley (Las Lunas, New Mexico), Ednei Caminhas (Indaiatuba, Brazil) and Jake Morinec (Mokena, Illinois).
When the 2022 PBR Team Series pre-season gets underway this weekend in Bismarck, North Dakota, Coverchuk is one of five riders tapped to compete in the inaugural game against the Carolina Cowboys. He will be joined by Brito, Almeida, Morinec and 2002 PBR World Champion Caminhas.
Their bull matchups are: Brito vs. Crazy Corona, Almeida vs Sam I Am, Morinec vs. Quickfire, Caminhas vs. Red Bones and Coverchuk vs. Oilfield Outlaws Yellow Feather.
The Ariat Texas Rattlers are owned by the Fisher Family, who have extensive experience owning and operating professional sports teams in Major League Baseball and Major League Soccer, as well as owning Ariat
, the official boot sponsor of PBR and a longtime sponsor of numerous PBR athletes.
The Ariat Texas Rattlers are led by General Manager Mark George and Head Coach Cody Lambert.
Bringing a wealth of business expertise to the team, George is the founder of Atacama Ventures, an early-stage venture capital fund with investments in financial technology, healthcare, and consumer products. He has worked in areas as divergent as managing the digital business for a luxury retailer in Europe to business development for the Oakland Athletics. He is an alumnus of the Stanford University Graduate School of Business. Prior to business school, he was an early employee at Bizo, an advertising technology company, which was acquired by LinkedIn in 2014.
Also an active philanthropist, in 2012, George founded Friends of the Golden Gate, a non-profit that assists the National Park Foundation and the Golden Gate Parks Conservancy.
A co-founder of the PBR, Lambert is a true rodeo legend. Qualifying to the PBR World Finals from 1994-1996, Lambert remained intimately involved with the PBR following his retirement from competition, becoming the organization’s Livestock Director, a role he’s held for the past three decades, selecting the bulls that are an essential ingredient for the PBR’s explosive growth.
In addition to being one of the inaugural inductees into the prestigious PBR Ring of Honor, Lambert is also a member of the Texas Cowboy Hall of Fame and the National Cowboy & Western Heritage Museum’s Rodeo Hall of Fame.
The Texas Rattlers will host its inaugural homestand on Oct. 7-9 at Dickies Arena.
The bull riding action for Rattlers Days at Dickies Arena begins at 7:45 p.m. CDT on Friday, October 7, 6:45 p.m. CDT on Saturday, October 8, and 1:45 p.m. CDT on Sunday, October 9, times subject to change.
Tickets for the three-day event are on-sale now, and start at $20, taxes and fees not included. Tickets can be purchased online at Ticketmaster.com and PBR.com, at the Dickies Arena Box Office, or by calling PBR customer service at 1-800-732-1727.
About the Ariat Texas Rattlers:
Under the leadership of General Manager, Mark George the Texas Rattlers, coached by PBR co-founder Cody Lambert, are owned by the Fisher Family, founders of Gap Inc., one of the founding team owners for the launch of the PBR Team Series. Their team will be based in Fort Worth, Texas, competing at Dickies Arena for their inaugural Rattlers Days homestand on October 7-9, the 9th event of the league’s 10-event 2022 PBR Team Series regular season. For decades, the Fisher Family have made investments in footwear and apparel, real estate, and timberland and forest products, and education and sports, including ownership of the Oakland Athletics and San Jose Earthquakes. Through its Ariat brand, the official boot of PBR, the Fisher family have been longtime supporters of PBR. The family is actively involved with a number of philanthropic causes, including SFMOMA, The KIPP Foundation, and UCSF.
About the PBR (Professional Bull Riders) Team Series:
The PBR Team Series is an elite new league that will feature the world’s top bull riders competing on teams in five-on-five bull riding games during an 11-event season beginning in July and culminating in a team championship at T-Mobile Arena in Las Vegas November 4-6. During the 2022 season, each of the eight teams representing teams in Austin, TX; Fort Worth, TX; Glendale, AZ; Kansas City, MO; Nashville, TN; Oklahoma City, OK; Ridgedale, MO; and Winston-Salem, NC will host a three-day homestand. There will also be neutral site games in Cheyenne, WY and Anaheim, CA. To determine team rosters, the league held a rider draft on May 23 prior to start of the 2022 season among any bull riders who have declared for the draft during a league eligibility window. The PBR Team Series builds on the existing structure of professional bull riding with the same basic rules for judging and scoring qualified 8-second bull rides. Events will be staged in a tournament-style format with all teams competing in head-to-head matchups against a different opponent each day. Each game will feature five riders per team squaring off against another team. Full team rosters will be comprised of seven riders on the core roster and three practice squad members. The team with the highest aggregate score of qualified rides among its riders will be declared the winner of each game. The event winner will be the team with the most game wins across an event, with a special bonus round designed as a tie-breaker to determine final event standings. All PBR Team Series events will be carried on either the CBS Television Network, streaming live on Paramount+, CBS Sports Network, or RidePass on Pluto TV.