SWIFT CURRENT, Saskatchewan — The Canadian Cowboys Association (CCA) Finals are just around the corner. As the competitors rest up ahead of their week long attack for championships, supporters of the event are gearing up for a great week of rodeo.
Presenting sponsor, Pattison Ag has been a mainstay of the Swift Current and southern Saskatchewan, and is the go to source for all John Deere Agricultural needs from purchasing to servicing equipment.
Pattison Agriculture’s Arthur Ward says that supporting an event such as the CCA Finals is a no-brainer. Without businesses such as Pattison Ag, events like this would not be able to occur.
“Rodeo is a very popular sport within our customer base. Not only as spectators but also as participants. We strive to support activities that our customers are involved in and support initiatives that are important to our customers,” he said.
“We have received a lot of positive feedback from our customers about supporting the CCA Finals. It also an excellent event that brings a lot of folks to Swift Current from across Saskatchewan as well as from across western Canada.”
With the classic seven rodeo events, bareback and saddle bronc riding, barrel racing, calf roping, team roping, steer wrestling and bull riding taking place each and every day from October 17th to 20th, Ward says the calibre of the event cannot be matched anywhere in Saskatchewan.
“The CCA finals rodeo is a great chance to see the top cowboys and cowgirls compete head to head for the chance to win that saddle. They aren’t only competing against each other, but they are competing with and against some of the finest rodeo stock you will find anywhere,” he said.
Having grown up on a ranch, breaking horses and living the true cowboy lifestyle, Ward says he has a unique connection to the sport and wishes every single competitor the best of luck as they take to Swift Current next month.
“My favorite events are calf and team roping and saddle bronc. I grew up on a ranch in SW Saskatchewan and we broke horses and worked cattle with a rope. I consider them to be working cowboys,” Ward said.
“I wish the best of luck to all the cowgirls and cowboys that descend on Swift Current to compete in the CCA Finals. I hope you all stay safe, and ride hard. I hope you don’t break a barrier, don’t dump a barrel, catch two feet every time, and that you make every 8 second whistle! Buckle up and hang on. Cowboy up,”