AIRDRIE, Alberta — The following is an email sent to me by Gold Card CPRA Member Mac McKie with his thoughts on the new Pro Rodeo Canada logo.
In my opinion the new logo is a giant step backwards!
The idea of a logo is to give instant visual recognition and promotion to your product. A bucking horse stretched across a red maple leaf on a white background shouts “Rodeo Canada” even if you cannot read English. The new logo? Not so much. A couple of pencil swishes says absolutely nothing Canadian and as far as rodeo only resembles an abused hat after the rodeo dance.
Gold Card Member D0555
Share your thoughts on the new and old logos in a comment below if you so desire.
To get the conversation started, I believe that the new Pro Rodeo Canada logo does not meet the standards when compared to the logos of other professional sports.
Not having a logo that can compare already puts us behind when working towards improving the sport. As far as the “Canadian” part of our sport, the hat in the new logo looks more like one someone in the Australian outback would wear or one you might find in a box of beer. Or like Mac said, after you drank a box of beer.
Then there is the notion some have talked about how the new Pro Rodeo Canada logo closely resembles the Calgary Tourism logo on the welcome signs.
While we are on the subject, I think moving away from the name of last year’s “Pro Rodeo Canada Grass Roots Series” was the wrong way to go. This year’s Pro Rodeo Canada Series doesn’t make much sense. That’s kind of like NASCAR having a NASCAR Series isn’t it? Like the NASCAR NASCAR Series. We’ve currently got Pro Rodeo Canada’s Pro Rodeo Canada Series…
Rather than only point out the problem in this note today, I’d like to offer a solution.
Go back to the old logo, but change it slightly.
- Leave out CPRA on the old logo since we are moving away from that name. The CPRA can be known to the fans as Pro Rodeo Canada with the right direction.
- Make the maple leaf, the most recognizable symbol of our nation, more simple design wise in the logo if necessary.
- Make the bronc rider more simple design wise, and or bigger, like you see below in the PRCA’s logo below.
- Add or drop “Pro Rodeo Canada” from the old logo as needed when using it in different situations. Update the text if needed
- Put it out as a contest or request for help from the members, it’s their association and I don’t think this logo represents them properly.
Here are a couple examples of what an updated version of the old CPRA logo could look like. They aren’t necessarily the answer but I think they are way closer to being on the right track.
Last but not least, I may not wear one of these buckles, but the new Pro Rodeo Canada logo absolutely has no place on a championship as prestigious as this.